Concept development

Let me do the thinking. In order to tell the right story you’ll have to start with the who, the what and the why. When working on a project I like being strategic at the start finding what is the best solution for a product or service.


Especially at the smaller agencies (where there was no design studio) I improved my design skills through the years. From print to online, I did it all. Just click on the design section in my portfolio to see a selection of the designs I’ve made. My latest interest is user interface design and I’m very eager to know all ins and outs about this field of design.


In order of skills, the third one is copywriting. Some say it’s an unused talent. I did one year of copywriting at the Junior Academy as well. Besides my concepts and some small commercial scripts, I don’t write that much. But be aware, I’m still pretty critical on what is written in and outside advertising and I do not mind helping to make copy better.